Justin's Nut Butter Helps Feed the Hungry

This December, not only can you enjoy the Maple Almond, Honey Peanut and Chocolate Hazelnut flavors of Justin’s delicious nut butter, you can also play your part in our efforts to alleviate hunger. Justin’s will be donating $1 from every jar of nut butter sold at Whole Foods Markets nationwide to Conscious Alliance throughout the month.

The easy squeeze packets of Justin’s organic nut butter can be seen throughout the nation in school lunches, hiker’s pockets and desk drawers as a healthy snack for all ages. Justin’s has been one of the main sponsors of Conscious Alliance for the last several years now and has donated thousands of pounds of nut butter, funds, and employee time to help Pine Ridge Reservation

Earlier this year, employees of Justin’s accompanied the Conscious Alliance Team to Pine Ridge Reservation. Conscious Alliance member Jenny said, “It really meant a lot to have the Justin’s crew accompany us to the reservation and have a chance to meet some of the people in the community. They have been one of the biggest supporters of our efforts, and now they are able put faces on some of the people that are in need on Pine Ridge who benefit from their donations.” Conscious Alliance and Justin’s spent their time on Pine Ridge working together to help distribute food and other needed resources. “Our recent visit to Pine Ridge has permanently changed my life,” said founder and CEO of Justin’s Nut Butter, Justin Gold.

Whole Foods Market has also played a key role in expanding both Conscious Alliance and Justin’s. In addition to Justin’s donations, Whole Foods has donated more than 500,000 pounds of food to Conscious Alliance and has provided nearly 8,000 full holiday meals to Native American reservations across the United States.

"We are thrilled to work with both Justin's and Conscious Alliance to spread awareness to our shoppers and to our Team Members," said Errol Schweizer, Senior Global Grocery Coordinator for Whole Foods Market.

By purchasing a jar of Justin’s Nut Butter this December, you are contributing to the Conscious Alliance mission of distributing food and resources to the communities most in need.

Our Holiday Meal Drive

This past week, in the spirit of the holidays, Conscious Alliance took a trip up to South Dakota and Montana to deliver several thousand meals. Three Conscious Alliance members—Jenny, Justin, and Jesse—drove a 24-foot truck filled with food to the Pine Ridge and Lame Deer Reservations. The truck was filled with canned vegetables, soups, pasta and pasta sauce, canned fruit, beans, tuna, oatmeal, and a 13-pound turkey for each family.

On Pine Ridge Reservation, Conscious Alliance established an emergency food storage facility in 2005. This food storage provides residents with much needed healthy food throughout the year. During most visits, the food is delivered directly to this emergency food facility. However, while delivering food to Lame Deer Reservation, which is a much smaller community than Pine Ridge, our Conscious Alliance Team actually went around to many community members' homes to distribute food, being able to directly interact with more residents. While presenting the food to families Jenny was “sometimes surprised by how many individuals comprise a household on the reservation. Many homes consist of multiple generations or several families. The average family home with 2 or 3 bedrooms often has 9 or more people living in it.”

During this trip up north, Justin celebrated his birthday by accepting an invitation to participate in a sweat lodge ceremony with the Conscious Alliance team. “It was an incredible honor to take part in the sweat and joined by such amazing people. The ceremony helped strengthen my relationship with all involved. Our partners on Lame Deer and those who work with Conscious Alliance are truly my extended family. The night ended with a huge chocolate chip cookie cake! What an incredible way to start a new chapter in life.”